Wave&Co is a company based in Bergamo, specialized in production and sale of maxi led screens for retail, events and media, constantly looking for innovative solutions and products.
The company’s need was to renew its online presence. The previous web site was difficult to manage and was inadequate due to the completely reviewed product range in the recent months.
Burning Flame has started a process of currently available contents revision and competitors analysis, defining the best communication strategy to achieve the target and the goals set. The next step was design the website’s graphical interface: modern, fullscreen and mobile-first, focused on user’s mobile experience.
The website has been developed using WordPress as CMS (Content Management System), customizing contents management areas and taking care of SEO (Search Engine Optimization) of sections and published contents.
Afterwards the website has gone online, Burning Flame has dealt with the brand’s online promotion strategy, setting up Google AdWords and Facebook Ads campaigns.