{"id":2437,"date":"2016-01-04T23:10:24","date_gmt":"2016-01-04T22:10:24","guid":{"rendered":"https:\/\/www.burningflame.it\/it\/?p=2437"},"modified":"2017-01-24T23:07:53","modified_gmt":"2017-01-24T22:07:53","slug":"la-nuova-brand-identity","status":"publish","type":"post","link":"https:\/\/www.burningflame.it\/it\/la-nuova-brand-identity","title":{"rendered":"La nuova brand identity"},"content":{"rendered":"<p><a href=\"https:\/\/www.burningflame.it\/it\/la-nuova-brand-identity\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"300\" class=\"aligncenter size-full wp-image-2438\" src=\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png\" alt=\"brand-identity\" srcset=\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png 875w, https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity-300x103.png 300w, https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity-768x263.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/a><\/p>\n<p>Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da <strong>Burning Flame<\/strong>. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la <strong>nuova brand identity<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Dopo 5 anni di attivit\u00e0 era arrivato il momento di rivedere alcuni aspetti grafici e concettuali del branding, senza perdere elementi fondamentali come il <strong>pittogramma<\/strong>.<\/p>\n<p>Il risultato di analisi, ricerche e test \u00e8 un <strong>nuovo logo<\/strong>, accompagnato da un <strong>nuovo payoff<\/strong>, un\u00a0<strong>nuovo font<\/strong> e <strong>colori<\/strong> leggermente revisionati. Tutti gli elementi sono gi\u00e0 presenti nel sito e nei social networks, mentre qui di seguito \u00e8 possibile visionare una versione ingrandita del logo.<\/p>\n<p>Tutti i nuovi materiali sono gi\u00e0 disponibili nel <strong>press kit<\/strong>, disponibile per il download in <a href=\"https:\/\/www.burningflame.it\/it\/press-kit\" target=\"_blank\">questa pagina<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[159,158,81,161,126,164,163,160,162],"class_list":["post-2437","post","type-post","status-publish","format-standard","hentry","category-news","tag-brand","tag-brand-identity","tag-burning-flame","tag-colori","tag-logo","tag-news","tag-novita","tag-pittogramma","tag-press-kit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new brand identity \u00b7 Blog \u00b7 Burning Flame<\/title>\n<meta name=\"description\" content=\"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new brand identity \u00b7 Blog \u00b7 Burning Flame\" \/>\n<meta property=\"og:description\" content=\"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity\" \/>\n<meta property=\"og:site_name\" content=\"Burning Flame\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/burningflamestudio\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T22:10:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-24T22:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png\" \/>\n<meta name=\"author\" content=\"Mattia\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mattia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity\",\"url\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity\",\"name\":\"The new brand identity \u00b7 Blog \u00b7 Burning Flame\",\"isPartOf\":{\"@id\":\"https:\/\/www.burningflame.it\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.burningflame.it\/en\/the-new-brand-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png\",\"datePublished\":\"2016-01-04T22:10:24+00:00\",\"dateModified\":\"2017-01-24T22:07:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/2c4f3fcb360f9b0f797e551d64166377\"},\"description\":\"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di\",\"breadcrumb\":{\"@id\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#primaryimage\",\"url\":\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png\",\"contentUrl\":\"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.burningflame.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new brand identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.burningflame.it\/it\/#website\",\"url\":\"https:\/\/www.burningflame.it\/it\/\",\"name\":\"Burning Flame\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.burningflame.it\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/2c4f3fcb360f9b0f797e551d64166377\",\"name\":\"Mattia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a86f8424f0061ea80e9c2673a033c828209e72bf0fd8e06fd04513de9d4bbcff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a86f8424f0061ea80e9c2673a033c828209e72bf0fd8e06fd04513de9d4bbcff?s=96&d=mm&r=g\",\"caption\":\"Mattia\"},\"url\":\"https:\/\/www.burningflame.it\/it\/author\/burningflame\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The new brand identity \u00b7 Blog \u00b7 Burning Flame","description":"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity","og_locale":"it_IT","og_type":"article","og_title":"The new brand identity \u00b7 Blog \u00b7 Burning Flame","og_description":"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di","og_url":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity","og_site_name":"Burning Flame","article_publisher":"https:\/\/www.facebook.com\/burningflamestudio","article_published_time":"2016-01-04T22:10:24+00:00","article_modified_time":"2017-01-24T22:07:53+00:00","og_image":[{"url":"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png","type":"","width":"","height":""}],"author":"Mattia","twitter_misc":{"Scritto da":"Mattia","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity","url":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity","name":"The new brand identity \u00b7 Blog \u00b7 Burning Flame","isPartOf":{"@id":"https:\/\/www.burningflame.it\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#primaryimage"},"image":{"@id":"https:\/\/www.burningflame.it\/en\/the-new-brand-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png","datePublished":"2016-01-04T22:10:24+00:00","dateModified":"2017-01-24T22:07:53+00:00","author":{"@id":"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/2c4f3fcb360f9b0f797e551d64166377"},"description":"Nei primi mesi del 2016 arriveranno diverse novit\u00e0 da Burning Flame. La prima, che ti presentiamo quest\u2019oggi, \u00e8 la nuova brand identity. Dopo 5 anni di","breadcrumb":{"@id":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/www.burningflame.it\/it\/the-new-brand-identity"]]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#primaryimage","url":"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png","contentUrl":"https:\/\/www.burningflame.it\/wp-content\/uploads\/2016\/01\/brand-identity.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.burningflame.it\/it\/the-new-brand-identity#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.burningflame.it\/it\/"},{"@type":"ListItem","position":2,"name":"The new brand identity"}]},{"@type":"WebSite","@id":"https:\/\/www.burningflame.it\/it\/#website","url":"https:\/\/www.burningflame.it\/it\/","name":"Burning Flame","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.burningflame.it\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/2c4f3fcb360f9b0f797e551d64166377","name":"Mattia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.burningflame.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a86f8424f0061ea80e9c2673a033c828209e72bf0fd8e06fd04513de9d4bbcff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a86f8424f0061ea80e9c2673a033c828209e72bf0fd8e06fd04513de9d4bbcff?s=96&d=mm&r=g","caption":"Mattia"},"url":"https:\/\/www.burningflame.it\/it\/author\/burningflame"}]}},"_links":{"self":[{"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/posts\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":0,"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.burningflame.it\/it\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}